El-Abyad Showroom .... Reflects transparency / OCE Origin Consulting Engineering

On the one hand, the design must be characterized by modernity and contemporary style, reflecting the spirit of activity it offers visitors. All this while maintaining a warm, welcoming spirit that users will appreciate, making them feel intimate and familiar, and stimulating social interaction, active movement, and wandering. It must also offer an unforgettable experience in terms of luxury and design sophistication.


This car showroom is a state-of-the-art space designed to showcase the latest models with elegance and sophistication. Featuring expansive glass facades, modern lighting, and a spacious layout, the showroom creates an inviting atmosphere that highlights each vehicle’s design and performance. With dedicated areas for customer consultations, test drives, and after-sales service, the showroom offers a seamless and premium buying experience. Every detail is crafted to reflect innovation, quality, and a passion for automobiles.

The design team used glass to cover the large facade to reflect trust between users, connect the interior to the exterior, and reflect transparency and the nature of its use. The brown glass color added elegance, luxury, and modernity to the commercial building.
Natural brown wood slats extending from the top downward were added, along with a wavy design of the horizontally stacked wood, creating a wave on the building's facade. This wave reflects the dynamism of movement, life, the spirit of the times, and the nature of the activity within the building. The overall design was designed to create a beautifully designed commercial space, representing an architectural landmark that cannot be overlooked visually. The brown colors, along with the gold-colored logo, reflect the luxury required by the nature of the activity.

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