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The tenth edition of the international design exhibition, The Design Show 2025 (TDS), recently concluded. This latest edition represents the most prominent version of the leading design exhibition currently held in Egypt, the Middle East, and North Africa. The event showcased excellence in architecture, interior design, color trends, lighting, finishes, and much more. It took place at the Grand Conference Center – Nasr City, from May 15th to May 17th, 2025.

TDS 2025 – Exhibitor Booth Designs That Captivate the Eye
The dazzling design of the exhibitor booths was the highlight of the show. From the moment visitors arrived, they were captivated by the stunning designs, bold colors, decorative lighting, and the exceptionally impressive product displays. It was as if all participants were competing under one rule: design excellence—both in their booths and in the products themselves.
Throughout all the halls of the Cairo International Convention Center in Nasr City, visitors couldn't help but remain in awe of the booth designs—from the very beginning of their visit to the end of their tour across the five exhibition halls.

Main Exhibition Entrance:
From the very first moment of arrival, visitors are greeted by the exhibition flags, as well as the banners of major sponsors and exhibitors. This leads to the main entrance, marked by a red carpet and visitor registration desks. The exhibition logos cover the lobby’s walls and panels, set against a black backdrop, creating a warm and visually appealing design aesthetic.

T Track – A Glass-Fronted Booth That Reflects Transparency
The T Track booth, located opposite, exudes a sense of appealing transparency through its glass façade, which reveals the details of the displayed products up close.

Mazloum – A Dazzling Booth Reflecting Modernity and Contemporary Solutions
Mazloum, a company specializing in smart home design solutions, stood out with its dazzling booth featuring vibrant gold, silver, and shiny blue tones. This bold color scheme created a sense of excitement among exhibition visitors, reflecting a spirit of daring innovation and fast-paced elegance. The contemporary products were displayed in an attractive and well-aligned manner that complemented the overall booth design.

Aqoua Top Welcomes You with a Stunning Exhibition Booth
To the left of the entrance to the first hall, visitors are greeted by the booth of Aqoua Top, a company specializing in water treatment and purification solutions. The booth appears to be thoughtfully designed to evoke a sense of warmth, featuring open spaces, welcoming reception areas, and comfortable seating zones. The products are displayed in well-defined yet unobtrusive corners, achieving a balance between visibility and elegance.

MTA Architects
The unmistakable imprint of MTA Architects on The Design Show has been evident since its very first edition. Year after year, MTA Architects continues to evolve its exhibition approach, conveying an emotional and design-driven message crafted by architect Mohamed Talaat for visitors to his booth.

This year, the focus wasn't on traditional displays or architectural boards mounted on the booth walls. Instead, the spotlight was on giant digital screens showcasing the most significant projects by the renowned architectural firm MTA. For Mohamed Talaat, this was the perfect way to express the spirit of the firm and its future aspirations—especially after participating as a speaker at an international architecture conference in Kazakhstan during the first half of the year. Through this booth, he aimed to send a message to the design community: the spirit of the age lies in digital presentation—of designs, events, and experiences—brought to life through immersive, large-scale screens that dominated the booth atmosphere and captivated visitors.

Mona Hussein Showcases Mahaaly Competition Results Through Her Booth at TDS 2025
Through a strong yet minimalistically designed booth dominated by shades of grey, Mona Hussein chose to place the spotlight on the outcomes of this year’s Mahaaly competition. The booth featured the winning products from the first, second, and third place entries, which were produced in collaboration with the competition’s sponsors—furniture manufacturers such as Riadco.

Methods – A Carefully Designed Booth Reflecting Contemporary Design at TDS
For the second consecutive year, Methods ensured its presence at TDS. This year, the open booth design—dominated by white tones, accented with black elements, and featuring extensive use of wood—created a warm and inviting atmosphere for visitors. This thoughtful design contributed significantly to the high footfall the booth experienced.
Dr. Alaa El Bahairy, founder of the Methods consultancy firm, is considered one of the most prominent Egyptian consultants participating in this year’s exhibition.

ATRIC, WOOD Man, and Sunbrella – Exceptionally Distinguished Exhibition Booths at TDS
The booths of ATRIC, WOOD Man, and Sunbrella stood out with their exceptional elegance, luxury, and warmth. Dominated by white tones, the booth designs were enhanced by the extensive use of wood and white furniture, creating a stunning visual impact on visitors. This combination also contributed to a sense of comfort and harmony within the booths, where the displayed items exuded refinement and beauty.

Carpet Point and Master Piece – A Contemporary Design Approach at TDS
The booths of Carpet Point and Master Piece offered a distinct sense of modernity. Carpet Point embraced a warm red color palette combined with a spacious layout, allowing their carpets to be showcased prominently. Meanwhile, Master Piece featured a dominant blue backdrop, creating a striking contrast that beautifully highlighted the company’s large, predominantly white products.

EMAN FATHALLAH DESIGNS – A Harmonious Blend Between Exhibits and Booth Design at TDS
EMAN FATHALLAH DESIGNS presented its products in a visually appealing, exceptionally comfortable, and warm setting. The booth stood out for its simplicity and elegance, featuring a refined use of black and white tones paired with subtly contrasting lighting. This created a unique ambiance that fostered a sense of connection between the visitors and the displayed pieces.

DAR – A Distinctive Booth Through Color and Lighting at TDS
The DESIGNS company booth stood out with its impressive design, featuring warm color tones complemented by subtly varied lighting. This combination created a unique effect that beautifully enhanced the presentation of the displayed products.

PROP Architect – A Luxurious Yet Minimal Booth Reflecting Boldness and a Contemporary Spirit at TDS
It appears to be PROP Architect’s first participation in the exhibition, and it’s clear they made a strong effort to showcase the firm’s identity and the bold creativity of their team. The young team succeeded in capturing the audience's attention through a smart and simple booth design, incorporating natural elements, a refined color palette of black and warm red, and soft lighting. Their thoughtful approach attracted a large number of visitors, offering a platform to present and discuss the firm’s architectural and urban design vision.

TAGDID, PENCILIGHT, EPONY & IVORY, and STONE TECH – White Takes Center Stage at TDS
Despite the differences in the products offered by the four companies—TAGDID, which specializes in restoring and revitalizing heritage furniture and antiques as well as producing modern upholstery designs; PENCILIGHT, known for high-end decorative lighting with artistic and aesthetic value; EPONY & IVORY, focused on contemporary office furniture; and STONE TECH, which produces artistic stone sculptures and ornaments—they all shared a common design choice: the use of pure white as the primary color for their exhibition booths.
However, each company took a different approach to booth design and product presentation. TAGDID and EPONY & IVORY opted for open, spacious layouts to showcase their furniture and textile pieces, while STONE TECH and PENCILIGHT chose a more gallery-like, museum-style display to highlight the artistry and detail of their products.

Mouble EL CHARK – The Chair Factory and Endless Stories at TDS 2025
The Mouble EL CHARK booth—The Chair Factory—could comfortably be described as a living museum, telling the stories behind each of its chairs. Every piece on display held value not only through the quality of its materials and the precision of its design, but also through the rich heritage it carried and the many characters who had owned or been connected to it in one way or another.
Each chair was accompanied by an audio narration within the booth, recounting its unique story. Alongside every piece, black panels featured elegant Arabic calligraphy in white, telling scenes from everyday life and moments tied to famous Egyptian personalities associated with that specific chair. Much like international museums that showcase their treasures with care and context, Mouble EL CHARK presented each piece in a way that evoked deep emotion, warmth, and intimacy.
Visitors couldn’t resist taking photos with the chairs—almost as if they, too, wanted to become part of the beautiful and timeless stories being told.

Archibrands – A Simple and Functional Design at TDS 2025
Archibrands stood out with a booth design rooted in simplicity, allowing the products to speak for themselves and be presented in the best possible light. Specializing in office furniture, the company relied on its sales team to welcome visitors and provide detailed explanations about the displayed items.

GLC Booth – A Space for Public Interaction and Design Discussions Rather Than a Traditional Product Showcase at TDS 2025
As the strategic sponsor of TDS since its inception, GLC occupied a prime exhibition space within the event. Their booth stood out with its spacious layout and a refined yet simple design, resembling a traditional Egyptian home with wide entrances, expansive rooms, and strong visual connectivity throughout.

This truly creative setup, with white walls as the primary backdrop, featured numerous welcoming seating areas for visitors to relax, enjoy refreshments, and engage in discussions about contemporary design trends and the role of color in the design process.
GLC succeeded in attracting one of the most important visitor segments—young designers, students, interior design experts, and notable figures from the design world, some of whom made appearances inside the booth.

Rather than focusing on showcasing their 2025 product lines in the form of paint containers, GLC deliberately emphasized the philosophy of color in design and its emotional and spatial impact. They presented their new color collections through fully furnished and painted decorative spaces—like bedrooms, living rooms, offices, and even open home and entertainment areas—to highlight how color influences the atmosphere of each environment.

The company's team provided in-depth explanations on how their new color palettes harmonize with other interior elements such as lighting and furniture, showing their practical application in various settings.
The booth was carefully designed to serve as a memorable photo spot for visitors and team members alike—a favorite destination not only to rest but also to enjoy the engaging insights shared by the outstanding GLC Products .

DURAVIT – A Booth Focused on Product Quality and Visitor Flow at TDS 2025
DURAVIT, one of Egypt’s leading manufacturers of faucets, basins, and other bathroom and kitchen fittings, stood out at TDS 2025 with a spacious booth design that emphasized its product displays and new collections.
The booth layout prioritized openness and ease of movement, allowing the company’s team to present and explain product details and specifications in a relaxed and comfortable environment. The design also featured natural elements and warm-toned walls, creating a sense of both luxury and simplicity that reflected the brand’s core values.

Ideal Standard – A Stunning First Participation with a Luxurious Booth at TDS 2025
Ideal Standard, one of Egypt’s leading companies in the field of faucets, basins, showers, toilets, and overall bathroom and kitchen fittings, made its impressive debut at TDS 2025. The company chose to participate after recognizing that the exhibition had evolved to meet its expectations in terms of visitor quality, the caliber and leadership of participating companies, and the alignment of the event's impact with Ideal Standard’s strategic vision.

The Ideal Standard booth was a perfect blend of luxury, elegance, and minimalist design. Featuring transparent glass walls, the booth strongly showcased the beauty and quality of the products while also reflecting the company’s values of transparency and openness. The brand’s signature blue color was used as a background on walls and other elements, powerfully highlighting the products and reinforcing their visual presence.
The product display concept emphasized the individuality of each collection, presenting them in integrated setups that mimicked real bathroom or kitchen environments. This provided visitors with a unique and immersive experience, helping them better visualize how the products would look in their own spaces.

An excellent team, led by Eng. Rimonda Mareed from the project and sales management departments, warmly welcomed visitors and provided in-depth explanations of each collection’s features and technical specifications.
The booth’s sophisticated design, remarkable presentation, and the warm hospitality shown by the Ideal Standard team played a major role in attracting a large number of visitors and creating a strong impression during the exhibition.

KNUF – A Contemporary Booth at TDS 2025
KNUF is a leading company in Egypt specializing in the production of gypsum boards and related components. Renowned for the technical precision and high quality of its products, KNUF is also a trusted partner to Egypt’s top consulting firms and a primary supplier for major projects across Egypt and the Middle East.
The company adopts modern concepts when it comes to product presentation and participation in major exhibitions. This forward-thinking approach was clearly reflected in KNUF's participation at TDS 2025, where the booth design emphasized digitalization. Products were showcased via large digital screens, viewable from both inside and outside the booth, effectively highlighting the company’s commitment to modern values, transparency, and openness.

VALUE – A Distinctive Participation with a Booth Reflecting Rapid Growth at TDS
In a strong and outstanding debut, VALUE, a company specializing in the production of faucets and sinks for kitchens and bathrooms, participated in the 10th edition of TDS with a spacious and impressive booth. The booth's expansive layout reflected the company’s growing ambition to showcase its manufacturing strength, product excellence, and the diversity of its offerings.

The design was based on principles of openness and simplicity, with a large open space that allowed the products to shine in the best possible way. Wooden elements and plant features were incorporated to add a sense of warmth and coziness to the space.
Every available area within the booth was utilized to display the wide range of VALUE's products — from faucets and sinks to complete bathroom and kitchen solutions — highlighting the company’s industrial capacity and variety.

An outstanding team of marketers, sales representatives, and technical support staff, led by Ms. Samar Nabih, the Marketing Director, was dedicated to introducing the products to visitors including designers, architects, traders, and suppliers.

SARR DESIGN – A Strong Presence with a Distinctive Booth and Debut Product Collections at TDS 2025
SARR DESIGN is a leading and trusted Egyptian company in the field of bathroom and kitchen accessories, faucets, sinks, and bathtubs. With a long-standing legacy and renowned product quality, the company owes much of its success to the pioneering leadership of its founder, Eng. Raouf Shaarawy, one of the original trailblazers of the industry in Egypt. Today, the company is led by his son, Eng. Mostafa Shaarawy, a prominent figure in the Egyptian sanitary ware business.

SARR DESIGN is a key partner in many of Egypt's most important architectural and real estate projects and is a trusted supplier to consultants and contractors across the country.

At TDS 2025, SARR DESIGN made a significant impact with a visually striking booth, primarily designed in white, allowing the products to stand out in a manner reminiscent of museum displays. The company showcased new product collections for the first time, with a blend of classic and contemporary designs.

Many of the products reflect a unique artistic touch, appearing almost as heritage pieces. These are complemented by more modern, premium designs, resulting in a beautifully curated product lineup.

All SARR DESIGN products are manufactured to high technical standards, fulfilling the rigorous specifications and requirements of high-end residential, administrative, and commercial projects in Egypt.
The technical team actively engaged with a large number of visitors — many of whom already recognized SARR DESIGN as a leading brand in faucets and sinks — while company representatives hosted distributors, agents, suppliers, and traders throughout the event.

Villeroy & Boch – A Luxurious Exhibition Booth Reflecting Brand Heritage and Spirit at TDS 2025
Villeroy & Boch is one of the world’s most prestigious and long-established brands in the production of faucets, sinks, bathtubs, and more. This year, the company reaffirmed its leadership and commitment to the Egyptian market with a strong and elegant presence at TDS 2025.
The brand’s booth at the exhibition was a true reflection of its rich heritage, refined legacy, and the premium quality of its products. The booth design embraced the concept of an open space, allowing visitors’ attention to be fully directed toward the products themselves, rather than being distracted by decorative elements.

Villeroy & Boch’s products speak for themselves — elegant in design, rich in heritage, and technically reliable, backed by numerous certifications and international standards of quality. Their participation at TDS this year effectively conveyed these values to the local audience.

SANIPURE – A Strong Presence at TDS 2025
Despite being a relatively young company, SANIPURE has recently made significant strides in the Egyptian market. Its products are known for their elegant designs, strong technical specifications, and high reliability, earning the trust of consultants and making the brand a key supplier for many major real estate projects in Egypt.

SANIPURE specializes in sinks and faucets for both bathrooms and kitchens and offers a diverse and unique range of bathroom sets. The company also demonstrates remarkable expertise in producing swimming pools, jacuzzis, and related products.
At TDS 2025, SANIPURE participated with a large exhibition booth, reflecting the company’s growing strength and ambition. The spacious setup allowed for a comfortable and comprehensive display of the brand’s wide array of products, from sinks and faucets to pools and jacuzzis, showcasing various designs and collections.

A dedicated and professional sales team welcomed interior designers, architects, and interested visitors, introducing them to SANIPURE’s offerings, features, and installation methods.

GAWAD – Luxurious Booth and Impressive Collection at TDS 2025
GAWAD is a well-known and reputable Egyptian brand in the field of manufacturing kitchen and bathroom faucets, sink and shower sets, and in general, bathroom and kitchen fixtures and fittings. The brand enjoys a strong reputation among Egyptian consultants and is a key supplier for major real estate projects in Egypt.

This year, GAWAD ensured a strong and impactful presence at TDS 2025 through an elegantly designed booth. The design primarily relied on the color white as a neutral design element, helping to highlight the products on display. Additionally, plant elements were incorporated to add a sense of liveliness and freshness to the booth atmosphere.
The product display strategy focused on showcasing the unique features of each collection, allowing visitors to visualize the products in realistic installation settings.

Furthermore, a skilled and knowledgeable team of sales and project managers was present throughout the event, providing technical specifications and detailed explanations of the products to a large number of booth visitors over the course of the exhibition.