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GLC A Space for Public Interaction and Design Discussions Rather Than a Traditional Product Showcase at TDS 2025

Published at: Archipartner: Categories: interview by:
2025-05-27 German Lebanese Company for Chemicals GLC Paints . TDS 2025 Ali Dagher.

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As the strategic sponsor of TDS since its inception, GLC occupied a prime exhibition space within the event. Their booth stood out with its spacious layout and a refined yet simple design, resembling a traditional Egyptian home with wide entrances, expansive rooms, and strong visual connectivity throughout.

This truly creative setup, with white walls as the primary backdrop, featured numerous welcoming seating areas for visitors to relax, enjoy refreshments, and engage in discussions about contemporary design trends and the role of color in the design process.

GLC succeeded in attracting one of the most important visitor segments—young designers, students, interior design experts, and notable figures from the design world, some of whom made appearances inside the booth.

Rather than focusing on showcasing their 2025 product lines in the form of paint containers, GLC deliberately emphasized the philosophy of color in design and its emotional and spatial impact. They presented their new color collections through fully furnished and painted decorative spaces—like bedrooms, living rooms, offices, and even open home and entertainment areas—to highlight how color influences the atmosphere of each environment.

The company's team provided in-depth explanations on how their new color palettes harmonize with other interior elements such as lighting and furniture, showing their practical application in various settings.

The booth was carefully designed to serve as a memorable photo spot for visitors and team members alike—a favorite destination not only to rest but also to enjoy the engaging insights shared by the outstanding GLC Products .