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Ideal Standard, one of Egypt’s leading companies in the field of faucets, basins, showers, toilets, and overall bathroom and kitchen fittings, made its impressive debut at TDS 2025. The company chose to participate after recognizing that the exhibition had evolved to meet its expectations in terms of visitor quality, the caliber and leadership of participating companies, and the alignment of the event's impact with Ideal Standard’s strategic vision.

The Ideal Standard booth was a perfect blend of luxury, elegance, and minimalist design. Featuring transparent glass walls, the booth strongly showcased the beauty and quality of the products while also reflecting the company’s values of transparency and openness. The brand’s signature blue color was used as a background on walls and other elements, powerfully highlighting the products and reinforcing their visual presence.

The product display concept emphasized the individuality of each collection, presenting them in integrated setups that mimicked real bathroom or kitchen environments. This provided visitors with a unique and immersive experience, helping them better visualize how the products would look in their own spaces.

An excellent team, led by Eng. Rimonda Mareed from the project and sales management departments, warmly welcomed visitors and provided in-depth explanations of each collection’s features and technical specifications.

The booth’s sophisticated design, remarkable presentation, and the warm hospitality shown by the Ideal Standard team played a major role in attracting a large number of visitors and creating a strong impression during the exhibition.