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Mouble EL CHARK The Chair Factory and Endless Stories at TDS 2025

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2025-06-17 TDS 2025 Ali Dagher.

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The Mouble EL CHARK booth—The Chair Factory—could comfortably be described as a living museum, telling the stories behind each of its chairs. Every piece on display held value not only through the quality of its materials and the precision of its design, but also through the rich heritage it carried and the many characters who had owned or been connected to it in one way or another.

Each chair was accompanied by an audio narration within the booth, recounting its unique story. Alongside every piece, black panels featured elegant Arabic calligraphy in white, telling scenes from everyday life and moments tied to famous Egyptian personalities associated with that specific chair. Much like international museums that showcase their treasures with care and context, Mouble EL CHARK presented each piece in a way that evoked deep emotion, warmth, and intimacy.

Visitors couldn’t resist taking photos with the chairs—almost as if they, too, wanted to become part of the beautiful and timeless stories being told.